Your creative problem-solving designer of choice

Experienced multidisciplinary graphic designer, proficient in packaging design, final art, illustration, retouch and motion design.

Portfolio

1

TST Waterjet Man

TST Sweden is a Borås-based company that creates user-friendly and reliable protective clothing for heavy industry, including waterjetting. Their motto is “Saving Lives,” and what better way to honor the real heroes than by creating a superhero of their own: Waterjetman.

The concept involved creating a limited edition action figure, which was presented at the iFAT exhibition in Munich in spring 2024 and became a massive success. It was followed up by a comic book, a chocolate advent calendar give-away, and a 2025 twelve month calendar. All in all I produced more than 120 illustrations over the course of 4 months, plus additional campaign material.

2

Ale El

For Ale El AB, I have produced communication materials such as annual reports, advertising campaigns, and content for social media. The work has also included relationship building campaigns to strengthen customer dialogue and the brand connection.

3

Packaging design

Some examples of packaging design I have produced throughout the years. Here showing examples for Estrella, Bozita, Santa Maria, and Libresse.

The artworks for Estrella, Santa Maria and Libresse were produced during my years doing primarily packaging design aimed at global markets, with adaptations to more than 15 languages. The work involved project managing, developing and adapting all variants to ensure consistency and accurate communication for each market.

Before that I crossed paths with Bozita during a freelance assignment. My job was finalizing and adapting the packaging design for Bozita’s dog food range, Naturals.

4

Subway Nordics

Working with Subway for over 4 years, with 4–5 campaign windows per year, I produced most campaign materials, tailored for three markets simultaneously.

Each campaign include all visible materials displayed in the restaurants, as well as the printed tools needed by the staff to ensure the correct ingredients and procedures are followed.

5

Videos for social Media

Examples of social media videos created for Ale El, Savo Office Seating and Subway.

20 years of design

Inventive problem-solver with more than 20 years experience of creating communication you can see and feel. 10 of these years I ran my own freelance business and is now a permanent member of the MacGyver-it-club. It has shaped me into a fast, thorough and attentive designer, equally comfortable working independently as in a team.

I am fascinated with all types of craft, whether it be packaging design, building a shelf or cake baking. Ironically, I love baking cakes but never really fancied eating them. My heart belongs to Delicato balls (trust me, they’re worth googling) and lightly salted crisps.

Areas

of expertise

TECHNICAL QUALIFICATIONS AND TOOLS

InDesign

| level expert

After Effects

| level intermediate

Word

| level intermediate

Photoshop

| level expert

Premiere Pro

| level intermediate

Excel

| level intermediate

Illustrator

| level expert

Keynote

| level intermediate

Powerpoint

| level intermediate

WHAT CAN I DO?

Your creative problem-solving designer of choice

Portfolio

1

TST Waterjet Man

2

Ale El

3

Packaging design

4

Subway Nordics

5

Videos for social Media

20 years of design

Areas

of expertise

InDesign

After Effects

Word

Photoshop

Premiere Pro

Excel

Illustrator

Keynote

Powerpoint

Logotyper

Typography

Layout

Motion design

Retouch

Illustration

Digital art

Vector art

Advertising

Magazine

Packaging design

Patterns

Social Networks

Contact me